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Walt Disney World is a pilgrimage site filled with utopian elements, craft, and whimsy. It’s a pedestrian’s world, where the streets are clean, the employees are friendly, and the trains run on time. All of its elements are themed, presented in a consistent architectural, decorative, horticultural, musical, even olfactory tone, with rides, shows, restaurants, scenery, and costumed characters coordinated to tell a consistent set of stories. It is beguiling and exasperating, a place of ambivalence and ambiguity. In Vinyl Leaves Professor Fjellman analyzes each ride and theater show of Walt Disney World and discusses the history, political economy, technical infrastructure, and urban planning of the area as well as its relationship with Metropolitan Orlando and the state of Florida.Vinyl Leaves argues that Disney, in pursuit of its own economic interests, acts as the muse for the allied transnational corporations that sponsor it as well as for the world of late capitalism, where the commodity form has colonized much of human life. With brilliant technological legerdemain, Disney puts visitors into cinematically structured stories in which pieces of American and world culture become ideological tokens in arguments in favor of commodification and techno-corporate control. Culture is construed as spirit, colonialism and entrepreneurial violence as exotic zaniness, and the Other as child.Exhaustion and cognitive overload lead visitors into the bliss of Commodity Zenthe characteristic state of postmodern life. While we were watching for Orwell, Huxley rode into town, bringing soma, cable, and charge cardsand wearing mouse ears. This book is the story of our commodity fairyland.
- Sales Rank: #1151526 in Books
- Brand: Brand: Westview Press
- Published on: 1992-06-11
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 1.17" w x 5.50" l, 1.50 pounds
- Binding: Paperback
- 512 pages
- Used Book in Good Condition
From Publishers Weekly
Calling Walt Disney World "the most ideologically important piece of land in the United States," anthropologist Fjellman, a respectful cynic, offers a wide-ranging, often jargon-laden analysis of "this quintessence of the American Way." Intrepid readers unwilling to take Disney World at face value may find much that is rewarding here. Fjellman argues that Disney provides a utopian antidote to everyday life, which is fragmented and confused in "late capitalist society." After academic excursions concerning culture and consumerism, Fjellman analyzes Disney's distorted approach to history ("time is defined spatially," as in Tomorrowland), the corporate ideology infusing EPCOT Center and the machinations of Disney's Orlando land grab. He tracks the daily details: the transportation system as social control, the psychology of refuse disposal and the five keys to Disney's system of managing people on line. The 10 national pavilions of World Showcase, Fjellman writes, offer the message that other countries "are essentially theme parks." He concludes that Disney World is "postmodern"--a place where the distinction between real and fake is no longer important.
Copyright 1992 Reed Business Information, Inc.
About the Author
Stephen M. Fjellman is professor of anthropology at Florida International University.
Most helpful customer reviews
24 of 24 people found the following review helpful.
Seminal Book on Walt Disney World
By D.K. P.
With this incredibly detailed analysis of Walt Disney World, Stephen Fjellman has created one of the seminal books for Disney Studies. Fjellman draws connections between Walt Disney World and the "real" world in order to try and investigate their relationship. What is often forgotten about the book is perhaps its most important quality: it is subtitled "Walt Disney World and America."
This is the heart of the book. Fjellman's book is as much about America as it is about Disney. He uses Walt Disney World to ask questions, and maybe even offer some answers, about a broad range of issues in American culture: urbanism, capitalism, history, technology, communication, visual culture, and so forth. Underlying his book is the assertion that to explore Walt Disney World is to explore America. And this exploration is why the study of Disney is so essential.
The book accomplishes what so many academic books fail to do--it speaks to many audiences, for many different reasons, to many different purposes. Those interested in learning just about Walt Disney World will not be disappointed, for the book is filled with details and technical information about the park. Those already familiar with the park will appreciate the contributions to their knowledge. Those not wanting to "spoil" the experience of exploring the park themselves need not fear, for the book captures a moment in the park's history and opens up (rather than answers) questions. Scholars interested in both Disney and American culture should find this book of value, both in its attention to detail and its serious consideration of Disney as a site of critical enquiry. Throughout, the strength of Fjellman's work is in his enthusiastic approach to his subject, which encourages and almost forces readers to become as invested in the subject as Fjellman himself.
Although this hefty book can be a bit dense at times, particularly because it draws from theoretical perspectives and considers historical, political, and cultural influences, the book never loses its appeal--partly because it is grounded in the "Magic Kingdom."
If one is going to read just one academic book about Walt Disney World, this is the one. Witty and thought-provoking, critical and inquisitive, it sets the standard for works in the field of Disney Studies.
14 of 14 people found the following review helpful.
The Ultimate Book on Walt Disney World
By W. Hamilton
At times, "Vinyl Leaves" can be as magical as the theme park that it seeks to decontruct. Throughout the text, Stephen Fjellman's tone shifts often from witty to sentimental to cynical--but at all times, it remains an intellectual commentary on a place many people would never even think to look at in such "mature" ways. This is a cultural, political, and economical history of Walt Disney World from the earliest plans through the publication time of this book (1992). Despite this hefty doctoral thesis subject matter, the text rarely drags and can sometimes be downright magical. Written in 1992, "Vinyl Leaves" is also a unique period piece, capturing a highly detailed snapshot of the Walt Disney World of the late 1980s/early 1990s. As frequent visitors know, WDW is ever-changing and certain ride removals or renovations can rob a die-hard Disney fan of a piece of their past. With such rides as "Horizons" which was closed in Epcot Center in the mid-1990s, Fjellman delivers a three-to-four page description of the ride, literally second-by-second, thus preserving a classic Disney attraction that will never see the light of day again. Putting aside all of his wonderful theories and commentaries, the sheer value of these deliciously vivid ride and show descriptions is worth the price alone. If you love Walt Disney World, do yourself a favor and buy this book and read every single word. It is honestly the closest book I've ever read that captures the essence of a real trip there.
12 of 13 people found the following review helpful.
Still THE scholarly standard...
By Dennis Kois
I keep hoping that Fjellman will update his seminal book to encompass all that has happened in the last ten years; I'll be the first in line when he does. I wrote my MA thesis at NYU on Disney using Fjellman as a prime source, and have used various chapters from Fjellman's book to teach graduate classes in museum studies, design, and architecture. Students in many fields find a lot to think about, discuss, debate, and apply to their thinking.
Witty, engaging, balanced, factually accurate, yet still with a point of view... a great book all around. Other reviewers who complain about the writing level, or some of the more obscure academic theorizing, are missing the point. For a truly academic piece of literature, it is written in incredibly accessible, engaging, and clear style. Highly recommended.
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